The Modern Slavery Act 2015 will have reputational impact for many medium to large sized companies in the UK if they do not embrace the implications of not complying with auditing and monitoring closely the companies in their supply chain.
In order for businesses to be fairly represented online, there needs to be some form of moderation to spot any underhand tactics or manipulation. Recently, moderation processes were pulled into question as some sites failed to notice a fake online business with a fake audience.
Igniyte speaking on SKY News regarding the Reputational damage that Volkswagen have suffered as a result of the emissions scandal engulfing the company this week.
A London restaurateur has revealed that scammers offered to post online reviews praising his business for just £4. As my company, Igniyte, has discussed extensively, fake reviews can wreak significant harm on your company’s online reputation.
Managing Partner of Igniyte, Caroline Skipsey, is leading an expert roundtable on Tuesday 3rd November focusing on Brand Protection Vs Conversations Online.
The Volkswagen Scandal is major news and Igniyte has been asked to comment on this by BBC News and PR Week. What could and should the company do to repair the inevitable damage this has caused to the brand reputation.