Managing Partner of Igniyte, Caroline Skipsey, is leading an expert roundtable on Tuesday 3rd November focusing on Brand Protection Vs Conversations Online.
The Volkswagen Scandal is major news and Igniyte has been asked to comment on this by BBC News and PR Week. What could and should the company do to repair the inevitable damage this has caused to the brand reputation.
Following the recent release of the Competition & Markets Authority (CMA) investigation report into review websites, major review site TrustPilot has changed its moderation process in a bid to eliminate false reviews for consumers and protect company reputations, as well as their own.
In times gone by, reputation has been created by word of mouth in order to establish, build and maintain a brand. Today’s modern society maintains the same principles, but word of mouth is transmitted globally over social media platforms and digital communication channels.
A report released this month by Ofcom has found that one in four adults in the UK who use Twitter, use it for airing complaints…
Smartphones have overtaken laptops as the popular device for connecting online in the UK for the first time ever. Research unveiled by Ofcom found that…