Reputation risks facing UK companies in 2018
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
How to protect your reputation when disaster strikes
Any organization, no matter how well it is run, can face a potential public relations crisis. No…
Google and Facebook: new measures to act on extremist content
Google and Facebook have announced measures to combat spread of extremist content online, which will also help brands protect their online reputations. Google has set out four measures to combat the spread of extremist content on YouTube. The move comes under mounting pressure from governments and brands for it to identify, remove and prevent terror propaganda.
How does your company’s work culture reflect on your brand reputation?
In the initial stages of setting up a business, senior executives often spend time determining what type of work culture they want to create. Every person employed in that business contributes to the creation of that culture, and it can influence every aspect.
What’s the difference between online reputation and PR?
In an increasingly digital age, PR and online reputation fit together almost seamlessly.
Gated vs public content – what’s best for your online reputation management?
It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s best for online reputation management – gated or public content?