Losing money and taking a reputation hit is the last thing you want to happen, but it’s how you learn from business reputation setbacks that helps set you up for future success.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from their reputations can suffer too. But what can, and more importantly should you do, if your company is facing a media or public backlash? How do you protect your reputation?
Google and Facebook have announced measures to combat spread of extremist content online, which will also help brands protect their online reputations. Google has set out four measures to combat the spread of extremist content on YouTube. The move comes under mounting pressure from governments and brands for it to identify, remove and prevent terror propaganda.