Instagram is rolling out a new feature to target internet trolls, with ‘power users’ such as Taylor Swift and Kim Kardashian having the first use of the technology to combat high volumes of negative and abusive comments. The Facebook-owned photo sharing app has come under fire in the past for its lack of control over what comments are displayed alongside an uploaded photograph, with some trolls able to post spam and often vicious comments to a wide audience
Throughout the 20th Century, the celebrity endorsement has served as a key corporate product marketing tool. With the rise of digital technology and social media, the global marketing landscape is changing rapidly. Increasingly, celebrities are beginning to stake their own reputations on the products they promote to consumers worldwide.
Glastonbury is perhaps the most famous music festival, with over 200,000 people flocking to Worthy Farm in Somerset in June for Glastonbury 2016. Headline acts have included major British music exports such as Adele and Coldplay as well as worldwide superstar Beyonce and Pet Shop Boys in previous years.
Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?
With pivotal elections coming up, 2016 is a crucial year in politics. There is a lot of discussion online concerning various politicians, as they increasingly turn to social media to disseminate their campaign values to their electorates. Igniyte asks: how do politicians market themselves on social media?