Reputation Management Expert Opinion
An Online Reputation Blog
This is a key year for Western politics. By the end of 2016, we will know whether the UK will decide to leave the EU and who will serve as US President Barack Obama’s successor. These campaigns illustrate that politicians need to cultivate a positive reputation online to appeal to digitally-savvy electorates.
With an increasing number of people taking to social media to publicly complain to a company, it’s important that brands and companies are dealing with them in the correct way to avoid a social media crisis.
A successful hashtag can generate a huge amount of positive publicity and brand awareness if executed correctly. But if it goes wrong – it can generate even more publicity for all of the wrong reasons and alienate potential customers. Is it just the luck of the draw whether it succeeds or fails or is there a clear strategy that works?
Reputation continued to move higher on the marketing agenda for companies last year, but for a number of big brands, it wasn’t a high enough priority and they suffered disastrous consequences. I take a look at the top 10 reputation crises of 2015 and where these brands went wrong.
New research has indicated that legal specialists widely agree that reputation is one of a company’s most valuable assets. However, in-house legal departments aren’t sufficiently engaging in the social media crisis preparations required to safeguard their firms’ reputations online.
Looking at potential risks to a company’s reputation; Igniyte has undertaken research into employee behaviour at office Christmas parties and how UK workers are planning to behave this year.