This article is extracted from my recently published e-book A Guide to Managing Your Teenager’s Personal Reputation Online. A copy of the book is available to download for free on the publications section of this blog.
Social media is evolving as we speak – not only is it being used by companies to promote brands and sell goods worldwide, it is also being used by customers to express themselves. A social media customer service response strategy is important to implement if you want to keep your customers happy – at all times.
IT failures, threats to data security and cyber crime have an impact on businesses financially, but also indirectly through ‘reputational damage’. You may think that the situation is out of control, but there are steps you can take to minimise the damage and get you and your business back on track.
In this blog post we look at how Personal Reputation Management is something everyone should consider carefully. We also highlight features from Igniyte’s recently published Guide to Managing Personal Information Online, which provides a wealth of practical advice and guidance from how to build a successful Internet profile to dealing with defamatory content.
Google has developed a complex algorithm for the ranking of sites and pages, based on authority around news and content.
While Google does have a Removal Tool which can eliminate some content from search results, the process is lengthy, which can be particularly frustrating as there are no barriers or time delays for posting new content online.